The Patterson Principles of Selling
physical object
Identifier
2024.44.11
Description
"The Patterson Principles of Selling" is a book about selling strategies originally developed and commonly used by John Patterson. John Patterson had been the founder and president of the National Cash Register company (NCR), a success company on the ranks of IBM and Watson for computing hardware. The book outlines how Patterson conducted a sale of his cash register, from approaching the costumer, demonstrating the machine, overcoming objections and closing the deal.
Related Term
manuals (is described by)
